Sir Ranulph Fiennes Everest Challenge
In 2008 the brilliant public relations team at Marie Curie Cancer Care gave me an incredible challenge: Design and implement the media strategy for Sir Ranulph Fiennes Everest Challenge.
So I set up a newroom at Everest basecamp and filed video, photographs and copy direct from the mountain…
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I’ve driven 4,000 miles across the Sahara Desert in a Lada for the BBC: spent two months on the highest mountain in the world running the media campaign for Sir Ranulph Fiennes’ Everest Challenge for Marie Curie Cancer Care: travelled up the Karakoram Highway in Pakistan for BBC Top Gear and taken to the high-seas with Greenpeace for The Independent.
First published at the age of nineteen I’ve developed relationships with magazine and newspaper editors both here in the UK and across the globe – and as a result my work has been published in over thirteen countries in magazines, newspapers and media organisations that include the BBC, Channel4.com, The Independent, The Telegraph, Telegraph TV, The Observer, Daily Mirror, ELLE, Marie Claire, Glamour, Cosmopolitan, Saga, FHM, BBC Top Gear and Geographical magazine among many others.
Having developed a specialist interest in the potential of online communications I’ve produced compelling websites and digital content for a number of media organisations, High-Street brands and well-known charities.
Below is a collection of my favorite pieces. There is a mixture of reportage, one of my favorites is joining the Greenpeace boat The Esperanza, for The Independent. I have also included interviews with celebrities including Hugh Grant, Stella McCartney and Sir Ranulph Fiennes and a handfull of lifestyle features.
Enjoy!
Sir Ranulph Fiennes Everest Photographs
Photographs by Liz Scarff documenting Sir Ranulph Fiennes Everest Challenge. Click through for the slideshow (more…)
What do I do?
The short answer is: creative, strategic communication.
What does that mean?
Creative ideas, a keen eye for new trends and a nose for a good story.
Mixed with:
Strategic planning, understanding the target audience, setting the right tone and using the appropriate technology.
The result:
Innovative communications that engage with and appeal to the target audience.
Services:
Editorial: Planning and producing innovative editorial content.
Writing, producing, directing and editing video. Blogging, feeding live footage, writing features and reports.
Communications: Strategic planning, implementing innovative campaigns and seeing them right through to completion and evaluation.
Digital: Planning and implementing digital campaigns and content. Producing SEO optimised content, managing web builds and project management.
Training: Media training, including interview techniques, broadcast camera interview techniques, digital PR and how to get the best out of the web.
Keeping up with the Khans
