Sir Ranulph Fiennes Everest Challenge
In 2008 the brilliant public relations team at Marie Curie Cancer Care gave me an incredible challenge: Design and implement the media strategy for Sir Ranulph Fiennes Everest Challenge.
So I set up a newroom at Everest basecamp and filed video, photographs and copy direct from the mountain…
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New short film with voiceover by Vanessa Redgrave
Working alongside Vanessa Redgrave, who recorded the voiceover, I produced a film for the Raisa Gorbachev Foundation that was screened at their fourth Annual Fundraising Gala. £1.5 million was raised to help Raisa Gorbachev Foundation and Marie Curie Cancer Care continue their vital work. (more…)
From Concept to Content to Campaign…
My clients range from magazines and newspapers through to leading national NGOs and commercial companies.
What unites them all is that they want to tell a story, communicate an idea or mount a campaign, they want to do it brilliantly and they want to capture the attention and the imagination of their audience.
Check out my latest project for Save the Children - Mummy bloggers go to Bangladesh
About me:
I’ve driven 4,000 miles across the Sahara Desert in a Lada for the BBC: spent two months on the highest mountain in the world running the media campaign for Sir Ranulph Fiennes’ Everest Challenge for Marie Curie Cancer Care: travelled up the Karakoram Highway in Pakistan for BBC Top Gear and taken to the high-seas with Greenpeace for The Independent.
I’ve sold my own work in over thirteen countries. My clients have included: BBC, Channel4.com, The Telegraph, The Independent, The Observer, The Mirror, Marie Claire, Glamour, BBC Top Gear, Geographical and Saga magazine among many others.
My video work has been broadcast on BBC1 news, BBC The One Show and online: Telegraph.TV
I have a particular interest in online / digital communications. I have experience in writing, producing, blogging, feeding live footage, managing website builds, self-shooting, social networking campaigns, editing and directing editorial coverage.
Most recently I set up the highest newsroom in the world at Everest Base Camp and reported on Sir Ranulph Fiennes bid for the Everest summit. It was a complex project – but after months of planning I eventually arrived at Base Camp where I filed copy, photographs and video direct from the mountain to The Telegraph and a blog for Marie Curie Cancer Care.
The campaign aims were to increase awareness of the charity and to raise £3 million. The project achieved both of these goals.
Looking at the bigger picture is something I bring to every project. Where can we arrange media partnerships? Sponsorship? Or tie-ins?
I secured my first sponsorship deal when I was 19 (I persuaded an airline to fly me to Malaysia for free so I could work on a personal photography project about marine turtles). My most recent sponsorship deal was a six-figure package with a leading satellite communications company.
All this experience has given me a solid grounding in what works – and just as important - what doesn’t.
Sir Ranulph Fiennes Everest Photographs
Photographs by Liz Scarff documenting Sir Ranulph Fiennes Everest Challenge. Click through for the slideshow (more…)
What do I do?
The short answer is: creative, strategic communication.
What does that mean?
Creative ideas, a keen eye for new trends and a nose for a good story.
Mixed with:
Strategic planning, understanding the target audience, setting the right tone and using the appropriate technology.
The result:
Innovative communications that engage with and appeal to the target audience.
Services:
Editorial: Planning and producing innovative editorial content.
Writing, producing, directing and editing video. Blogging, feeding live footage, writing features and reports.
Communications: Strategic planning, implementing innovative campaigns and seeing them right through to completion and evaluation.
Digital: Planning and implementing digital campaigns and content. Producing SEO optimised content, managing web builds and project management.
Training: Media training, including interview techniques, broadcast camera interview techniques, digital PR and how to get the best out of the web.
