Sir Ranulph Fiennes Everest Challenge

In 2008 the brilliant public relations team at Marie Curie Cancer Care gave me an incredible challenge: Design and implement the media strategy for Sir Ranulph Fiennes Everest Challenge.

So I set up a newroom at Everest basecamp and filed video, photographs and copy direct from the mountain…

To date Sir Ranulph Fiennes has raised a staggering £15 million for charity. His goal was to not only reach the summit of the world’s highest mountain in the world, but also to raise £3 million for Marie Curie Cancer Care and highlight the essential end of life care the charity provides.

It was an ambitious and challenging project and involved strategic planning, project management, editorial production including video, pictures and copy, sourcing major sponsorship deals, managing the design and production of the Everest Challenge blog and producing and directing editorial coverage from basecamp.

I set up a newsroom at Everest base camp and worked with cameramen David Carter and Rob Casserley, filing daily video reports, photographs and written blogs direct from the mountain to the blog www.everestchallenge.org.uk and to the media partner The Telegraph.

Although Sir Ranulph didn’t reach the summit the challenge was a success because Marie Curie reached its £3million target and the media and editorial coverage has brought the work of this fantastic charity to many more people.

Here  is a collection of my photographs from the challenge. You can watch some high resolution videos at the top of this page,  visit the blog at www.everestchallenge.org.uk (this has been modified) or view  all of the videos on the Everest Challenge You Tube channel.

Thanks to Marie Curie Cancer Care, all the sponsors, those who helped at basecamp (in particular the incredible sherpas) and everybody else involved in the project – it was a privilege to work with you all.

And to Sir Ranulph Fiennes – Sir, we salute you.