Social & Digital Media

Technology and social media have turned storytelling upside down - sideways - every which way but the way that we knew.



The audience have become content producers and telling stories has become a conversation.



Conversations are nothing new - but the how, where and the technology we're using to have them is constantly evolving.



First listen and understand.



Think strategically, but don't overcomplicate.



Then find or build communities and use creative, innovative ways to tell stories and campaign.



Here's a handful of my latest projects.







Project Tanzania

Project Tanzania

Where do storytelling, SMS and open source technology, social networks and advocacy collide

#PassItOn for Save the Children

#PassItOn for Save the Children

Shortlisted for a Social Buzz Award this project used social and digital media to engage just under 30 million people on Twitter, saw 100s of people blogging in support, gained over 200,000 YouTube views, significant national media coverage and most importantly world leaders pledged enough money to use for vaccines

#Blogladesh for Save the Children

#Blogladesh for Save the Children

A ten million reach on twitter, two meetings with Nick Clegg and an announcement that the UK Government will double the number of women and children's lives saved. What happened when Save the Children took three mummy bloggers to Bangladesh

Everest with Sir Ranulph Fiennes

Everest with Sir Ranulph Fiennes

What happened when I set up a networked newsroom (otherwise known as a tent with lots of tech kit in it) at Everest Basecamp to cover Sir Ranulph Fiennes ascent of Everest for the Telegraph and Marie Curie Cancer Care