Content is king. Understanding your audience key.
A trending social media campaign, successful digital project, engaging film or magazine feature or a campaign designed to mobilise the masses all have several key ingredients in common.
They all need to have a compelling story, an intimate understanding of the target audience and a killer strategy at their core.
You've probably worked out by now that I love telling stories. And I love using technology and multimedia to enhance that storytelling.
This section is just for multimedia content. I've worked as a multimedia journalist for over ten years. I've been published in over 13 countries for media organisations including BBC, ITN, The Guardian, The Observer, The Telegraph, The Mirror, Marie Claire, ELLE, Glamour and many more.
My film work has been broadcast on the BBC, ITN and various online newsites.
From crossing the Sahara in a Lada for the BBC to filming Hugh Grant to taking to the high seas with Greenpeace for The Independent - below is a collection of my favorite pieces. There is a mixture of written reportage, photographs, celebrity interviews and films.
Social media campaigns are in the digital/social media section .
Enjoy!
All photographs by Liz Scarff. The rodeo scene in America is very male dominated – but there is a smaller, sub-culture of female rodeo riders. I travelled to Wyoming and spent time on the road with them capturing the highs and the lows. My resulting photo story was highly commended in the Observer newspapers ‘Hodge Award.&#
Part spectacle, part sisterhood, the fast, fierce and fabulous roller derby is back! Liz Scarff heads to New York to meet the fierce, fabulous women
Think cheerleaders and you imagine girls in frilly skirts on the sidelines, doing the splits for slam dunks. But squads with a serious political message are gaining notoriety in the US.
Thousands of dolphins are killed every year by British and French fishermen using a technique called 'pair trawling'. Now Greenpeace wants the practice banned, and is ambushing the perpetrators on the high seas. Liz Scarff boards the 'MV Esperanza' to watch a risky game of nautical brinkmanship
The underground scene provides a safe venue for at-risk youth with a penchant for fabulousness. Liz Scarff heads to Philledelphia to investigate
They’re not homeless or unemployed, yet they scavenge in bins for discarded food. Freegans, shocked at the extent of consumer waste, are changing the way they eat. Liz Scarff joins them for dinner
How one fashion house is trying to heal the Arab-Israeli conflict. With shirts. And it’s working
I was commissioned to film Hugh Grant for Marie Curie Cancer's Great Daffodil Appeal
Liz Scarff talks to designer Stella McCartney for ELLE and Voyager magazine
Imagine an experimental community cocooned inside a giant snow-globe. Substitute snow for sand, add thirty-five thousand people, several hundred Art Cars, shake it to wake it and prepare your mind to be blown away
At the Miss Exotic World Burlesque Pageant in the heart of Las Vegas Liz Scarff shakes a tail feather with some of the world's best burlesque performers
Car customising is big business in the USA. And the Annual Funkmaster Flex Celebrity Car Show in Atlantic City is where the bling specialists gravitate for their moment of glory
If Dastardly and Mutley were to take a holiday this would be it: attempting to cross the Sahara in a car that is so appalling you wouldn’t even drive it to the scrap heap
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