From Concept to Content to Campaign…

My clients range from magazines and newspapers through to leading national NGOs and commercial companies.

What unites them all is that they want to tell a story, communicate an idea or mount a campaign, they want to do it brilliantly and they want to capture the attention and the imagination of their audience.

And that’s where I come in.

From concept to content to campaign I have the experience and equipment to plan and manage a project from A to Z.

I’ve sold my own work in over thirteen countries to global publishing brands that include BBC, National Geographic Kids, ELLE, Marie Claire and Glamour.

In the UK my clients have included: BBC, Channel4.com, The Telegraph, The Independent, The Observer, The Mirror, Marie Claire, Glamour, BBC Top Gear, Geographical and Saga magazine among many others.

My video work has been broadcast on BBC1 news, BBC The One Show and online: Telegraph.TV

I have a particular interest in online / digital communications. I have experience in writing, producing, blogging, feeding live footage, managing website builds, self-shooting, social networking, making content SEO, editing and directing editorial coverage.

Most recently I set up the highest newsroom in the world at Everest Base Camp and reported on Sir Ranulph Fiennes bid for the Everest summit. It was a complex project – but after months of planning I eventually arrived at Base Camp where I filed copy, photographs and video direct from the mountain to The Telegraph and a blog for Marie Curie Cancer Care.

The campaign aims were to increase awareness of the charity and to raise £3 million. The project achieved both of these goals.

Looking at the bigger picture is something I bring to every project. Where can we arrange media partnerships? Sponsorship? Or tie-ins?

I secured my first sponsorship deal when I was 19 (I persuaded an airline to fly me to Malaysia for free so I could work on a personal photography project about marine turtles). My most recent sponsorship deal was a six-figure package with a leading satellite communications company.

All this experience has given me a solid grounding in what works – and just as important - what doesn’t.